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June 2015

Don’t let your email marketing campaign get sent to the spam folder   When done correctly, email marketing can be one of the most effective and inexpensive tools to reach your target audience and grow your business. However, some think they can approach the task of writing a marketing email in the same way they would casually email a co-worker.   To maximize the results of your next email campaign, ask yourself these five questions before you press “Send”:

[caption id="attachment_983" align="aligncenter" ]Make Don Draper jealous with your inbound marketing strategy Image courtesy via PaperMag[/caption]   Almost all companies today are employing inbound marketing strategies to some degree—typically in the form of content creation and amplification across social media. While these major silos build a basic inbound marketing foundation, you may be asking yourself, what now? What am I missing that can create a more cohesive strategy and really elevate my efforts?

You’re cruising along with your editorial calendar as your guide. Your writers have their headphones on and the happy hum of clacking keyboards fills the air. For some time, content creation is smooth sailing, easy going. Then… bump! Rumble! Crash! What was a fun and easy ride to content nirvana has morphed into a nightmare jaunt on the struggle bus—and it’s not because of a lack of spending, as content marketing budgets are on the rise. You have a front row seat on the struggle bus.