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[caption id="attachment_1105" align="aligncenter" width="820"]Courtesy of Ximo Michavila via Flickr Courtesy of Ximo Michavila via Flickr[/caption] Most search engine marketing experts will say you should structure your pay-per-click campaigns based on the structure of your website. Typically, this is a sound strategy to maximize quality scores and cost per click, but it’s not the only approach to consider.